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…and then what?

this is an example of a very bad ad.   ‘Start at LaGuardia Then…’  ‘Finish at St. John’s Now?’  When?  they mean to use the word ‘then’ in the sense that something comes afterward.  however, the way the ad is structured makes it read entirely differently.  it makes it read as though you start at LaGuardia at some time in the past, not as a stepping stone to something greater.  perhpas the word ‘now’ following st. john’s would help.  perhaps locating those 2 sentence fragments closer together would help.  and also, though i understand the intent of the ad is to promote LaGuardia as a good beginner college, they might not want to create an ad that actually seems to promote St. John’s.

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Categories: media
  1. June 23, 2006 at 12:06 am

    “LaGuardia as a good beginner college, they might not want to create an ad that actually seems to promote St. John’s.”

    Actually this is not the only ad (St. John’s) they have John Jay, Columbia U and others. It reads well to me… although it could use some artistic touching up. But again the ad is for LaGuardia. It seems to imply that LaGuardia’s Administration knows their niche in the local academic echelon.

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